Web marketing refers to a broad category of advertising that takes many different forms, but generally involves any marketing activity conducted online.
Types of web markeying:
- Display Advertising – The use of banner ads and other graphical advertisements to market products online.
- Search Engine Marketing – Using search engines to help connect users with the products and services they are most interested in. Companies can pay to receive preferential ranking in a list of search results.
- Search Engine Optimization – A free and organic way for companies to improve their visibility on search engines.
- Social Media Marketing – Using sites like Facebook and Twitter to connect with customers.
- Email Marketing – Communicating with customers through the use of carefully designed emails.
- Referral Marketing – Using internet channels to encourage consumers to recommend products to their friends and families.
- Affiliate Marketing – Working with other businesses to make it easier for consumers to shop for products online.
- Inbound Marketing – Boosting the value of a company's web presence by adding unique content like blogs, games, and tutorial videos.
- Video Marketing – Using web videos for promotional purposes.