Web Marketing

Web marketing refers to a broad category of advertising that takes many different forms, but generally involves any marketing activity conducted online.

Types of web markeying:

  • Display Advertising – The use of banner ads and other graphical advertisements to market products online.
  • Search Engine Marketing – Using search engines to help connect users with the products and services they are most interested in. Companies can pay to receive preferential ranking in a list of search results.
  • Search Engine Optimization – A free and organic way for companies to improve their visibility on search engines.
  • Social Media Marketing – Using sites like Facebook and Twitter to connect with customers.
  • Email Marketing – Communicating with customers through the use of carefully designed emails.
  • Referral Marketing – Using internet channels to encourage consumers to recommend products to their friends and families.
  • Affiliate Marketing – Working with other businesses to make it easier for consumers to shop for products online.
  • Inbound Marketing – Boosting the value of a company's web presence by adding unique content like blogs, games, and tutorial videos.
  • Video Marketing – Using web videos for promotional purposes.